About Us

Anthony Broadhead

Anthony started Careerfoundations™ following a career in headhunting and the City.

The business began in 2000, using the methods and inspiration of U.S. psychologist and doyen of U.S. business and personal development - Dr Roger Birkman Phd.

Anthony is a certified Senior Birkman® Consultant, mentoring partner and winner of the Silver
Medal in 2007 for the "Dr Roger Birkman Award".*

He is married with three children and two step daughters and has an MA from the University of Oxford. In addition to his work with Careerfoundations he undertakes personal and business coaching assignments for personal development and performance maximisation.

* See "Testimonials" page

Anthony Broadhead on www.linkedin.com

Biographical summary

• Careerfoundations™
• Chairman – Dobson Lyle (Career & Personal Development)
• Partner – Heidrick & Struggles (Executive Search)
• Director – Russell Reynolds Associates (Executive Search)
• Director - KCA International Plc
• Lloyd's of London
• MA (Hons) - Oxford University, Modern History, Senior Birkman Consultant, Member Institute of Career Guidance

Annabel Purves

Annabel Purves is a qualified Coach (CPCC, MAC) and accredited Birkman consultant. She works with Anthony, providing practical support and guidance to clients with issues of career choice and development and has a special interest in the on-going implementation and developmental aspects of Careerfoundations™ work.

Annabel founded and ran a consultancy with a focus on leadership coaching. She has worked with business clients such as L’Oreal and the BBC and private clients have ranged from barristers, City lawyers, functional heads (in the service and media sectors especially) to entrepreneurs, writers and other creative people, as well as students and recent graduates

Annabel is a frequent speaker on careers related issues and was the official "spokesperson" on audience research for the BBC where her work on" Freeview" won industry awards 2 years running.

Annabel has an Msc from Bristol University in Civil Engineering. She is married with a young son and lives in London.

Biographical summary

• BBC - Head of Audience Insight, BBC Marketing and Communications
• Interbrand - Brand Research Manager
• International Masters Publishers - Research Executive
• Pegram Walter International - Research Executive

Dr Roger Todd

Roger’s experience takes in academic research as well as the world of business where he has worked with SME’s and blue chips from financial services to construction.  He is a certified Birkman Consultant and trained facilitator and has coached clients from the business, public and voluntary sectors.

Roger’s interest in personal development began while researching his PhD. He has helped to organise and run personal development courses for graduate students of UCL amongst many others. In addition to his work getting the most from individuals Roger has a particular interest in maximising team performance in the business and sporting arenas. He has had practical experience of this at “the coalface” as a competitor in the Microsoft Challengers Trophy and is advising a team preparing for the ultra-endurance cycling event The Race Across America.

Roger is used to applying the cultural insights gained from living in Switzerland and meeting students from around the world to working with clients of different nationalities living in the UK.

Married with 3 children he now lives in Kent.

Biographical summary

• Careerfoundations™
• Greencraft – Partner & FD (SME)
• Lloyds TSB – Project Manager
• University College London – PhD in the molecular genetics of childhood leukaemia
• Cambridge University – MA (Hons) in Molecular Biology

......................................................................................................................................................................

Core values

What makes our approach different?
We believe that everyone has strengths, talents and weaknesses. Understanding and using them is a pretty good starting point on the road to success.

Doing what you are best suited to in life and to the very best of your ability, is a useful working definition of success. Anyone doing that certainly won't be failing!

Helping you focus on strengths is a key part of our programme. However, it is just as important to know what you're not so good at. In fact, only when you appreciate that it makes no sense to try and do everything, can you start begin to focus on what you really like doing. That is the start of the road to success!

In many ways our interests are what define us. The extent to which we are aligned with what we actually like doing determines in large measure the quality of the lives we live, how satisfied and fulfilled we are likely to be and how we measure our own self-worth.

Knowing what drives us is an important part of knowing who we are. To deny , or neglect our strengths and interests is an invitation to frustration and failure. Finding and nurturing what American writer Martha Beck has called your “North Star” is a key element of fulfilment and success.

Careerfoundations™ is about self knowledge of course, but much more as well. We can - and do - help people make better decisions and thereby materially improve their success.